MARKETING FOR THE DENTAL PRACTICE

GROW YOUR PRACTICE

5 Dental Practice Marketing Strategies

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5 Dental Practice Marketing Strategies

Create and Optimize Google My Business

To optimize your GMB page, you would need to add the following information:

  • Practice category, in this case, “dentistry,” “dentist,” “dental office,” etc…
  • Telephone number
  • Practice description
  • Hours of operation
  • Address
  • Reviews

Google Maps: Google’s Local Map Pack accounts for about 44% of clicks by Google users. Most of the clicks are on the business website link.

Search Results: The foolproof optimization all but guarantees that search engines will find it and rank it at the top.

Optimize Your Website

More than 90% of web users judge a business based on its website design, and more than 38% of people will leave a website if its design is unattractive and difficult to navigate. Also, make sure that graphics and photos are properly sized for both desktop computers and mobile devices. Your visitors will get frustrated and move on if your website loads too slowly.

 

  • Your website must be secure
  • Your website must be fast
  • Your website must be mobile-friendly
  • Your website must use SEO Keywords
Be Present In Social Media

More than 3.5 billion active users on social media platforms and more than 54% of these people currently use social media to research products before making a purchase. This makes leveraging social media a good dental marketing idea.

 

Here are a few suggestions of dental posts that you can share on social media:

  • Highlight your procedure
  • Before and After photos or videos
  • Remind people of the benefits they’re missing on
  • Patient Reviews
  • FAQs with the Dentist
  •  Photos of your team

 

Utilize Pay-Per-Click (PPC) Ads

Rank high in the search results with PPC Ads

  • Choose relevant keywords that you want your PPC ads to rank for
  • Create a PPC ad using the keywords
  • Users search for your keywords or related keywords
  • Your PPC ad is displayed on top of the SERP
  • When someone clicks on your ad, you pay a certain amount of money to Google
Social Media Advertising

Facebook Ads work similarly to Google Search Ads. Instead of users searching for keywords, Facebook displays ads to your target audience within their newsfeed using demographic and behavioral information they have shared.

 

PPC ads are great for advertising special offers or discounts, which is often one of the biggest pain points of potential patients.

Email Marketing

Connect with your patients!

 

Here are some of the top data-driven reasons to use email for your small business:

  • 91 percent of US adults like to receive promotional emails from companies they do business with
  • According to 80 percent of professionals, email marketing drives customer acquisition and retention.

5 Marketing Strategies for the Dental Practice

The Vendito Online Services

Digital Marketing

Grow your practice with an effectively targeted digital ads campaign guaranteed to deliver quality leads to grow your patient list. 

Managed Marketing

Connect with current and potential patients with a coordinated marketing strategy that conveys a thoughtful and specific message throughout all your channels.  

Creative Marketing

Attract your with a b

Reach us at:

(210) 253-2644 or

info@venditoonline.com